Michaelle Boetger Graphic Designs

NOT hiring a designer is expensive

admin — Mon, 20 Feb 2012 17:53:09 +0000

“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.”
— Red Adair (1915-2004)

Most would think that hiring a graphic designer for their business is an expense the don’t need or perhaps is a task they can do themselves. Most don’t even go as far as meeting with a designer, we don’t even charge for this first meeting…or even getting a quote for the marketing services they need.

Hiring a professional designer will save you time.
We are all experts in our chosen fields. And, hopefully we know our limits. Small business owners feel they need to do everything, from being the receptionist, the salesperson, the accountant and even the marketing department. That can be the case but you can’t possible be good at all those tasks or do all of them well. A graphic designer is a professional, most have gone to college and have a portfolio of marketing work to back up their years of experience. They know how to design logos, and no…Photoshop is not the program to use…how to set up files correctly for printers, etc. so that you don’t have to. A graphic designer can turn your idea or theirs into reality rather quickly, thus giving you the time to run your business.

Hiring a professional will improve your image.
We’ve all seen marketing materials that were obviously not professionally designed and even printed on a laser printer in the office. These do-it-yourself jobs weren’t given any thought to the image they’re portraying about the business. Professionally designed materials will tell your clients you care about your image and about them.

Your materials will stand out from the rest.
Our only hope in the sea of marketing materials we all see every day is to stand out from the rest. Make sure your materials grab your customers’s attention, they carry your message and convey your brand every time. Hiring a graphic designer will give your business the image you’re looking for.

Save money in the long run.
You’d think doing your own graphic design and printing would save you money. When it comes to printing this isn’t necessarily the case. Unless the file is set up correctly your job will either be rejected by the printer or incur extra fees from the graphic department to fix your file so it is print ready. It would have been less expensive to just hire a designer to do it right the first time. Same goes for logo design, if your logo is not designed in a vector based art program, like Adobe Illustrator, you’ll have problems down the road when you go to put the logo on things. Whether it’s a printed project, a billboard or a shirt or hat. Hiring a designer and then having them send you the final logo in color & black and white and in various file formats will ensure that you’ll have the correct file for any future marketing project.

Designers know the correct software.
We’ve brought this up several times but setting up your files correctly and in the correct programs is so, so important. Photoshop is not for designing company logos. Just as Microsoft Word is not for doing page layout, such as newsletters. There is no one program that does it all. Professional designers use a variety of graphics programs, for vector logos, for photos, for page layout, etc. All these programs produce the final marketing piece. Designing with the correct programs will produce quality results.

Michaelle Boetger Graphic Designs has been in the design business for over 15 years and we have the portfolio of work to prove it. We’ve worked both in a corporate in-house graphic department as well as run our own business. We’ve worked with companies both large and small. We want to build a relationship with you and become your graphic department. Drop us an email and let us show you that hiring a graphic designer doesn’t have to be expensive.

unique clients require unique design

admin — Fri, 07 Oct 2011 23:35:43 +0000

Working with new businesses is one of the best parts of our business. Getting to know clients and their business is key. This was definitely the case when we met Bohemian Roots Photography. Their unique style is evident with the photographers and in the images they provide their clients. They bring out their clients personalities and personal tastes in their Specialty Shoots. They also do weddings, seniors, children and everything in between. We’re fortunate to have them as a client and be a part of their developing brand and growing business.

we design a variety of materials…

admin — Fri, 07 Jan 2011 23:52:19 +0000

We’re so lucky to be able to work with so many great clients, large and small, the type of work varies from day to day. A redesigned website for the Boys & Girls Clubs of the Columbia Basin is just one of those projects. The Club was in need of a more functional website, something that was more user-friendly, something that really showcased what they’re all about. We made all these services front and center and also gave them a way to collect donations online as well as implement social media into the mix.

www.bngclub.org

here’s what our happy customers have to say…

admin — Fri, 07 Jan 2011 22:27:08 +0000

“We highly recommend the thoughtful, creative and prompt work of Michaelle Boetger Graphic Designs. She’s a thorough, pleasant, patient and resourceful person, and a pleasure to work with. She designed our business cards, our website, rack cards and a road sign for our business, Camas Cove Cellars. She’s a true professional who listens and then performs. She helped us create our branding image, we couldn’t have opened our new business without her help. 5 stars.”

Nancy & Dennis Parr – Owners of Camas Cove Cellars, Moses Lake, Washington

Read more testimonials.

business cards have prime real estate

admin — Wed, 29 Dec 2010 17:48:57 +0000

When you receive a greeting card do you look on the back? Are you looking to see if its a Hallmark card? We’ve just grown accustomed to flipping things over, looking at both sides. This holds true for business cards as well. Why would you not print information on both sides? Each side of your business card is prime real estate for valuable information, it is space you have to make that first impression. There’s no reason to stuff everything you want to say on one side of the card, don’t crowd the important stuff.

So, you may be asking what can I do with the other side? Well, here’s a few ideas:

1. use the back to list services, tell people more about what you offer.

2. use the space for a punch card, a calendar or something else useful. This gives people a reason to hold onto the card.

3. make a bold statement or show part of your logo, something that gets their attention.

4. use color! The cost to print on both sides is only a few bucks more, it’s more than worth the money to stand out.

Want a quote on designing and printing on both sides of your business card? Send us an email.